Japan is the world's largest and most important luxury markets in the world, the global luxury brand line, without exception, to establish their own local site, there is no doubt the Japanese market are luxury goods, particularly in Tokyo, almost the world of luxury brand penetration rate highest. Even if such a market is proud luxury brand also had to find ways to curry favor with local consumers favor, in the interests of such a driven, with the cooperation of the Japanese designers naturally became the most popular and most effective way to blend the design of the thing philosophy is often surprising to people.
Burberry was founded in England in 1856 to wind coat swept the world, in a well-known fashion brands, in order to attract between 18 to 25-year-old young women in Japan, the brand in 1996, a limited ad hoc sales of Burberry Blue Label Japan increase the number of younger elements, with the aura of the British capitalists, in addition to not set up shop outside of Japan's "rare" positioning it to become a must in many family shopping Tokyo shopping place.
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